Family Ties Alexx if That Had Been a Pop Tart
Product blazon | Toaster pastry |
---|---|
Owner | Kellogg'due south |
Country | U.s.a. |
Introduced | 1964 (1964) |
Related brands | Pop-Tart Bites, Popular-Tart Crisps, Popular-Tart Cereal |
Markets | Worldwide |
Tagline | "Crazy Good!" |
Website | poptarts.com |
Popular-Tarts is a make of toaster pastries produced and distributed past Kellogg's since 1964. Pop-Tarts have a sweet filling sealed inside two layers of thin, rectangular pastry crust. Nearly varieties are too frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs within Mylar (previously foil) packages and exercise not require refrigeration.[1]
Pop-Tarts is Kellogg's most popular brand to date in the United states, with millions of units sold each year.[2] They are distributed mainly in the U.s., only also in Canada, the United kingdom, Ireland, Commonwealth of australia and New Zealand.[3]
Pop-Tarts are produced in dozens of flavors, plus diverse one-time, seasonal, and "express edition" flavors that appear for a short time.[4]
History
In the 1960s, Mail service invented a process for enclosing moist food in foil to keep it fresh — first used for canis familiaris food — and adapted it to its new toaster-prepared breakfast food. Intended to complement its common cold cereals, Mail service appear its new production to the press in 1963 earlier they went to marketplace. Mail service called them "Country Squares".[5]
Because Post had revealed Country Squares before they were ready to be put in the market, Post's biggest competitor, Kellogg, was able to develop its own version in six months. The product, advertised by an animated, anthropomorphic toaster named Milton, became then popular that Kellogg could not proceed up with demand.[6] The first shipment of Pop Tarts to stores sold out within ii weeks, and Kellogg'south ran advertisements apologizing for the empty shelves. This only increased need for the new product.[7]
The first Popular-Tarts came in iv flavors: strawberry, blueberry, dark-brown sugar cinnamon, and apple currant, which was soon renamed apple tree-drupe.[6] Originally not frosted when first introduced in 1964,[8] information technology was later determined that frosting could withstand the toaster, and the first frosted Pop-Tarts were officially released in 1967. As of 2021, there are over 20 standard Pop-Tart flavors, including hot fudge sundae, due south'mores, raspberry, and cinnamon pretzel.
Popular-Tarts were introduced with fairly substantial marketing to the Uk in the early on 1990s. Chocotastic and Strawberry Sensation are available in near major United kingdom of great britain and northern ireland supermarkets.[ix]
The U.s. military airdropped 2.4 one thousand thousand Pop-Tarts in Transitional islamic state of afghanistan during the initial assault in 2001.[10]
A temporary Pop-Tarts store opened in New York City in 2010. It closed on December 31, 2010.
Every bit of 2014[update], sales of Pop-Tarts had increased for 32 straight years.[11]
Products
Kellogg's keeps between 20 and 30 flavors in production at any time, and are constantly testing and trying new flavors to encounter shifting consumer tastes.[12]
Standard flavors
Pop Tart'south core flavors have been unchanged for over 30 years, and include favorites such as frosted strawberry and brown sugar cinnamon. In addition to these, Kellogg's is constantly introducing new flavors into regular production, and removing ones that don't sell well. In 2020, they introduced three new Pretzel flavors, while ceasing product of most of the 'wild' flavor line.[13]
Seasonal flavors
Kellogg'south produces some flavors for a brusque time every year, to coincide with seasonal or vacation events. Some examples include Pumpkin Pie which has been released every Fall since 2011, and Cerise White and Blueberry brought back every Summertime since 2012.
Limited flavors
Limited flavors are produced for a short time, a few months or less, and commonly accept a "Limited Editiion" banner on the box. They are sometimes made in cooperation with another food brand. Dunkin Donuts, Jolly Rancher, and A&Westward Root Beer have all collaborated with Kellogg's to make limited edition branded Pop Tart flavors. They have also worked with other brands inside Kellogg's, to make Froot Loops and Eggo flavored Pop Tarts.
Occasionally a express flavor will sell so well that Kellogg's will keep producing it longer or make it a regular flavor. Red Velvet was originally released as a limited flavor in 2013, simply sold and so well information technology was kept in production until 2017, and then returned as a standard flavor in 2021.
Outside the United States
A much more limited number of flavors are bachelor outside the US. This is due to local laws that may prohibit the use of specific nutrient dyes, or the utilize of high fructose corn syrup.[14]
Simply three flavors are available in Europe:
- Frosted Apple tree Smash
- Frosted Chocotastic
- Frosted Strawberry Sensation
Presto Pizza was a pizza flavored toaster pastry produced by Kelloggs in 1971, and retired less than a twelvemonth after.[15]
Pastry Swirls were introduced in the mid 1990s, and were similar to competitor Pillsbury'southward Toaster Strudels. Pastry Swirls were bigger and thicker than regular Pop-Tarts, and had less icing. Flavors included Ruddy Cheese Danish and Cinnamon Foam. Sales were disappointing, and the products were discontinued in 2001.[ citation needed ]
Snak-Stix, a portable break-apart version intended as an afterward-school snack for children, was introducted in 2002.[16] The new production was launched with a massive media tie-in with the American Idol Idiot box show and live bout. It did not sell well and was discontinued a twelvemonth later.
Go-Tarts were some other attempt at a snack sized product, released in 2006. These were thicker, narrow, and wrapped individually (instead of in packages of 2). Become-Tarts were discontinued in 2008.
Mini Crisps were introduced in 2011. as a seize with teeth sized, cracker like pastry with no filling. They originally sold in sixty calorie pouches, but were discontinued later poor sales. They were brought back in a larger size in 2018, as Pop Tart Crisps. The newer version is a larger bar-sized crispy pastry, with filling and frosting.[17]
Popular-Tarts Bites are a tiny, bite sized pastry sold in pouches, with fruit season and frosting but no filling. They were originally introduced in 1994, but ceased production the next twelvemonth. Kellogg's brought them dorsum in 2018, in the flavors Frosted Strawberry and Brownish Sugar Cinnamon, and expanding to more than flavors in 2020.[18]
Pop Tarts Cereal was originally made in 1994, and sold through the early 2000's. Kellogg'southward brought it back in 2019 with two flavors: strawberry and brown sugar cinnamon.[19]
In Popular civilisation
In June 2021, Jerry Seinfeld announced he would produce and star in a movie about the creation of the Pop Tart. The film, titled "Unfrosted", will be released on Netflix in late 2022.[20]
The starting time episode of the History Channel series, "The Food That Congenital America", includes the battle between the Kellogg and Post companies, and the invention of the Popular Tart.[21]
The Goggle box Show Family Guy featured a song about Popular Tarts, and how skilful they taste with butter.[22]
Advertizement
Manufacture merchandise groups accept raised bug with Popular-Tarts advertisement. In 2003, the Produce for Meliorate Health Foundation (PBH) and the United Fresh Fruit and Vegetable Association told the Nutrient and Drug Administration'due south Obesity Working Group that:
Efforts to capitalize on consumer demand for healthier foods has led to the on and off label promotion of products that contain relatively pocket-size amounts of fruits and vegetables and/or contain them as part of a product with unhealthy amounts of fatty, sodium, or refined carbohydrates. These products, such as fruit drinks, pop tarts [sic], and highly sugared cereals, are more often energy dense than food dense. FDA, working with the FTC, should strengthen its guidelines to prevent the promotion of products based on their fruit and vegetable content unless these products maintain the integrity of fruits and vegetables every bit good for you foods, and make a reasonable contribution to the recommended daily intake for fruits and vegetables.[23]
Popular-Tarts introduced a new advertising campaign, "Crazy Good", in 2004.[24] Characters that appeared frequently were a singing lizard and a group of children, dubbed "crazy-practiced kids", who unremarkably frightened the Pop-Tarts and caused them to be eaten or chased away. The sound design and signature "TaDa" opening and closings were created by Kamen Entertainment Group, Inc. The ads employ squiggly blitheness, surrealist humor, and not sequitur, all of which bear a strong resemblance to the signature piece of work of animator Don Hertzfeldt. One "crazy-practiced kid" in particular bears potent resemblance to Billy in Hertzfeldt'due south Billy'southward Balloon. Notwithstanding, Hertzfeldt was not involved in any way with these advertisements and in 2006 was considering possible litigation for stealing his work.[25]
In 2006, the Children's Advertisement Review Unit (CARU) of the Council of Better Business Bureaus, prompted by a client complaint, "recommended that Kellogg change packaging, eliminate the phrase 'made with real fruit'." Kellogg agreed to do and then, and redesigned packages for the Pop-Tarts line accordingly; they assured CARU that the "claim does not appear on television or impress ad" and offered to "participate in CARU'due south cocky-regulatory process" and "take CARU's focus areas into consideration" as Kellogg proceeds with its "time to come kid-directed advertising."[26]
Cable in the Classroom has used a Pop-Tarts television commercial equally an example in its media literacy program for children.[27] They enquire adults to watch a Popular-Tarts commercial with their children or students and "have them look at how much product data is presented and how much is really about lifestyle or attitude."[28]
Lawsuits
Thomas Nangle filed a lawsuit in 1992, suing Kellogg for damages later his Pop-Tart became stuck in his toaster and caught fire. The case gained wider notoriety when humorist Dave Barry wrote a column about starting a burn in his own toaster with Pop-Tarts.[29] [30] Texas A&M University Corpus Christi professor Patrick Michaud performed a 1994 experiment showing that when left in the toaster too long, strawberry Pop-Tarts could produce flames to about 1.5 ft (46 cm) high.[31] The discovery triggered a flurry of lawsuits. Since then, Pop-Tarts carry the warning: "Due to possible take chances of fire, never leave your toasting appliance or microwave unattended."
In October 2021, a woman in New York sued Kellogg's for $5 one thousand thousand over what she claimed was misleading advertising about Strawberry Popular Tarts. Her suit alleges that "The strawberry representations are misleading because the Product has less strawberries than consumers await based on the labeling."[32]
Recalls
Popular-Tarts have been the discipline of recalls when mislabeling could lead to serious allergic reactions. On August 4, 1995, it was appear that 94,500 cartons of Smucker'south Real Fruit Frosted Strawberry pastries actually contained the Chocolate Fudge variety.[33] In 2002, Kellogg alerted the public that egg was an undeclared ingredient in its Frosted Brownish Saccharide Cinnamon Popular-Tarts.[34] In 2006, Kellogg Company alerted the public that some Frosted Huckleberry Pop-Tarts contained milk as an undeclared ingredient.[35]
Run into too
- Convenience nutrient
- Junk food
- Pastries
References
- ^ https://www.snackhistory.com/poptarts/
- ^ "Kellogg Launches New Pop-Tarts Yogurt Blasts". investor.kelloggs.com (Printing release). Kellogg Company. Archived from the original on December 3, 2008. Retrieved Oct 8, 2009.
- ^ "Pop-Tarts". h2g2. BBC. March 6, 2007. Retrieved October 8, 2009.
- ^ "Kellogs Pop-Tarts". Kelloggs Company. Archived from the original on July 25, 2014. Retrieved June 17, 2014.
- ^ "Trivia — How long have we been munching on Pop-Tarts?". arcamax.com. ArcaMax Publishing. July 17, 2006. Retrieved October 8, 2009.
- ^ a b "Nothing More Than Fillings: The Truthful story of the Pop Tarts". Whole Pop Mag. Archived from the original on March four, 2016. Retrieved Apr ten, 2013.
- ^ "The Pop Tart Story. The Mistake In 1963, the Post research… | by tony low | Medium".
- ^ "Kellogg's(R) Pop-Tarts(R) Approaches 40th Anniversary With 'Design Your Own Popular-Tarts' Contest and Sweepstakes For Kids". kelloggcompany.com (Press release). Kellogg Company. January 21, 2004.
- ^ "Pop Tarts: Products". Kelloggs.co.united kingdom . Retrieved February 8, 2019.
- ^ Colin, Chris; Pott, Ballad (2006). The Blueish Pages. Sausalito, California: PoliPointPress. p. 69. ISBN0-9760621-1-9.
- ^ Nassauer, Sarah. "Among Kale and Quinoa, Pop-Tarts Go on Hanging On". Retrieved September 10, 2014.
- ^ https://www.poptarts.com/en_US/products/all-flavors.html
- ^ https://www.delish.com/nutrient-news/a30137557/pretzel-pop-tarts-taste-test/
- ^ https://stacker.com/stories/2456/common-u.s.-foods-are-banned-other-countries#:~:text=Pop%2DTarts,banned%20in%20the%20European%20Union.
- ^ "6 Forgotten Pizzas from Instant Pizza'south Gilt Historic period". June 26, 2015.
- ^ "Kellogg Introduces New Popular-Tarts Snak-Stix® Flavors" (Printing release). November 4, 2002. Retrieved June twenty, 2014.
- ^ "Pop-Tarts Crisps Are Coming Soon & Include 2 of the Most Iconic Flavors".
- ^ "Pop-Tarts changes the game with seize with teeth-sized option".
- ^ "[UPDATE] Pop-Tarts Cereal is Available Now Exclusively at Walmart". Jan xvi, 2019.
- ^ "Jerry Seinfeld is Making a Movie About the Creation of the Pop Tart". Rolling Stone. June 24, 2021.
- ^ "The Nutrient That Congenital America". IMDb.
- ^ "Have Y'all Ever Put Butter on a Popular-Tart?".
- ^ "Comments from the Produce for Better Health Foundation and United Fresh Fruit and Vegetable Association To FDA's Obesity Working Group". FDA.gov. The states Food and Drug Administration. November 21, 2003. Archived from the original (Word document) on June vi, 2011. Retrieved May 9, 2020.
- ^ "How Crazy Good Revitalized The Pop-Tarts Brand" (PDF). 2007. Archived from the original (PDF) on March 30, 2012. Retrieved October eight, 2009.
- ^ "Killer Rabbit w/info on DARK CRYSTAL ii, PAN'S LABYRINTH, HELLBOY Blithe, Choose YOUR OWN ADVENTURE & more!!!". Ain't Information technology Cool News. July 27, 2006.
- ^ "CARU Recommends Company Modify Packaging for Pop Tarts" (PDF). CARU.org (Press release). Children'due south Advert Review Unit, Council of Better Business Bureaus. June 20, 2006. Archived from the original (PDF) on Dec 28, 2010.
- ^ "Media Literacy 101: VI. Media Take Commercial Interests". ciconline.org. Cablevision in the Classroom.
- ^ "Popular-Tarts Advertisement". ciconline.org. Cable in the Classroom.
- ^ Barry, Dave (June 27, 1993). "The Corking Strawberry Pop-Tart Fire". Miami Herald. p. A12.
- ^ Barry, Dave (June 1993). "Tarts Afire". davebarry.com.
- ^ Michaud, Patrick R. (Baronial 1994). "Strawberry Pop-Tart Accident-Torches". pmichaud.com . Retrieved April ten, 2013.
- ^ "New York woman sues Kellogg's for $5 million over Frosted Strawberry Pop-Tarts". ABC News . Retrieved November 20, 2021.
{{cite web}}
: CS1 maint: url-condition (link) - ^ "Enforcement Report". FDA.gov. Usa Food and Drug Assistants. January iii, 1996. Archived from the original on October 6, 2008. Retrieved April 9, 2009.
- ^ "Kellogg U.s. Bug Allergy Alert on Undeclared Egg in Kellogg's® Popular-Tarts® Frosted Brown Sugar Cinnamon". FDA.gov. United states Food and Drug Administration. Archived from the original on Jan 19, 2009. Retrieved October 8, 2009.
- ^ "Kellogg Company Issues Allergy Warning on Undeclared Milk in Kellogg's Popular-Tarts Frosted Blueberry Toaster Pastries". FDA.gov (Press release). Usa Food and Drug Administration. Archived from the original on January 19, 2009. Retrieved October viii, 2009.
External links
Wikimedia Commons has media related to Popular-Tarts. |
- Official website
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Source: https://en.wikipedia.org/wiki/Pop-Tarts
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